Markkinointipäällikkö

Vaski Group Oy is a fast-growing company that recently acquired Pivatic and Ursviken. The combined business are world leaders in machinery for flat bar processing, blanking, slitting, press brakes,custom machines and high performance coil fed puch-bend lines. We have three sites, the one located in Seinäjoki focused on flat bar processing, blanking, slitting and custom machines, the one in Hyvinkää is focused on the production of coil fed punching and bending machines and the third site, located in Skellefteå is focused on the production of press brakes.

Kojoka Recruitment is seeking for Vaski Group an experienced and innovative MARKETING MANAGER to who has strong leadership skills and the ability to approach business with a creative point of view. This role requires a strategic point of view to grow our brand presence in the world market. The ideal candidate should be a proactive individual with a passion for marketing management and a desire to make a significant impact on a growing company.

The Marketing Manager will lead and manage marketing initiatives for our group of companies specialized in the sheet metal machines business. This role involves developing effective marketing strategies, overseeing marketing campaigns, and ensuring consistent brand messaging across multiple channels to drive business growth and enhance market presence.

Key Responsibilities:

Strategy Development:
- Create and implement comprehensive marketing strategies aligned with company goals.
- Conduct market research to identify opportunities, trends, and competitive positioning.

Campaign Management:
- Plan, execute, and monitor marketing campaigns across various platforms (digital, print, etc.).
- Collaborate with creative teams to produce compelling marketing materials and content.

Brand Management:
- Ensure brand consistency and integrity across all marketing efforts.
- Develop brand positioning strategies tailored to different market segments.

Digital Marketing:
- Oversee the company’s online presence, including website, social media, and digital advertising.
- Utilize SEO, SEM, and analytics tools to optimize performance and increase ROI.

Budget Management:
- Prepare and manage the marketing budget, ensuring profitability and effective resource allocation.
- Analyze campaign performance and make data-driven adjustments.

Collaboration and Leadership:
- Work closely with sales, production, and product development teams to align marketing initiatives with business objectives.
- Mentor and manage the marketing team, fostering a culture of creativity and accountability.

Stakeholder Engagement:
- Build and maintain relationships with clients, suppliers, and industry partners.
- Represent the company at trade shows, industry events, and networking gatherings.

Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or related field.
- 5+ years of experience in marketing, preferably in the sheet metal machine business or related industry.
- Strong understanding of digital marketing, content creation, and brand management.
- Excellent communication, interpersonal, and leadership skills.
- Fluency in English. Finnish is a plus.
- Proficient in marketing software (e.g., CRM, analytics tools) and Microsoft Office Suite.

Skills:
- Analytical thinking and problem-solving abilities.
- Creative mindset with a focus on innovation in marketing strategies.
- Strong project management skills with attention to detail.
- Ability to work under pressure and meet deadlines.

Working Conditions:
Role located in Seinäjoki or Hyvinkää. Availability to travel is required.

For more information in Finnish, contact headhunter Jouko Karjalainen at 0400 721717 (Monday to Friday 07.00-17.00).
For more information in English, contact Sales Director fabio.farina@vaski.com (not applications!)

Application Process:
Interested candidates should submit their resume and a cover letter in english outlining their relevant experience and qualifications to jouko@kojoka.fi as soon as possible. The application process will end once a suitable candidate has been found.

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