The aim of our research group is to promote the growth and development of tourism industry business in South Ostrobothnia through extensive stakeholder work. We aim to produce new information for tourism operators on current themes and phenomena, as well as tools for developing operations. The Green Care theme, which brings together actors interested in utilising nature's well-being impacts from many different industries, is also part of our group's activities.
Our research areas
- Sustainable tourism
- Knowledge Management in the Tourism Industry
- Promoting the digitalisation of the tourism business
- Nature, wellness, food, culture and educational tourism
- Green Care
- Tourism education and promoting access to skilled labour
- Business transfer and growth entrepreneurship
- Internationalisation of tourism industry
- Tourism research